Here are some ideas for marketing programs you can create from an analysis of stored cookies and email:
- Send a postcard to customers who haven’t bought anything online in three months, offering a $10 or $20 reward for shopping online.
- Send an email with a new promotion a few weeks or months after a customer makes a purchase.
- Offer a chance to win something, and make it easy for visitors who drop in at least once a week to enter the contest.
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