YOUR BABY IS UGLY! Why Entrepreneurs Must Research Market Size

“Everyone will buy this product!” This overambitious misjudgment underscores an all too common fallacy in the world of entrepreneurs: the entrepreneur’s bias. After all, ideas quickly become “your baby,” and no one wants to hear their baby is ugly. But this thought process, could be a costly mistake. Instead, entrepreneurs need to ensure there is a need for their “baby”

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