Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

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The “Best Time to Post” Myth

For years, we’ve seen scores of reports proclaiming the best time to post. It could be at 8am on Monday, for example. But such reports were flawed in so many ways.

First, they were based on a mash-up of data from different brands and users from around the world. What is good for me is not necessarily good for you. And time zone never seemed to be accounted for in these results.

But that was the obvious weakness in proclaiming a “best time to post.” There’s another issue that most have failed to understand….

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